It all seems very simple at first glance. Digital technology has seduced commerce by cutting out the unnecessary middlemen. It no longer makes financial sense to rent space and keep staff on the payroll. It is much cheaper to go online, where no bills have to be paid for space rental, to secure new business and support customers. The customers are also used to shopping in the comfort of their own homes, which they see as the sensible norm. This model offers both the seller and the buyer maximum efficiency, cost-effectiveness, and satisfaction. It is not the last time that…...
E-commerce giants fall in love with real life. Again
4 min read
